Date
Tue July 23rd 2024, 4:30pm
Location
Sloan 380C
Speaker
Jialiang Mao, LinkedIn
LinkedIn is primarily known as a professional network or "an app for finding jobs." However, it is also one of the largest platforms for B2B marketing. In this talk, I will discuss how the LinkedIn Ads Data Science team leverages statistics and engineering designs to support and improve our ads delivery system. Specifically, I will cover our online experimentation platform, which is used internally to measure the impact of product and system changes, and by customers to evaluate the effectiveness of their ads on LinkedIn.